The Krios 5 is Thermo Fisher's flagship 300 kV cryo-TEM — the highest-performance cryo-electron microscope available, trusted by pharma and elite academic labs worldwide. I was the lead designer on this NPI launch, responsible for the full product brochure, social tactics, web headers, and webinar and email graphics. Some of the protein visualizations featured in the brochure originated from the Sensu launch video production, on which I was a creative collaborator — contributing to the concept direction and supplying 3D molecular data. One of the visualizations was later displayed in hologram format at international tradeshows.

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